Sourced

Director of Marketing

HelloCollege · Remote (US)

  • Full-time
  • $100,000–$120,000 a year
Apply for this seat Save job Closes Dec 1, 2026

About the seat

HelloCollege guides families through college admissions, from seventh grade through senior year, with counseling, tutoring, essay coaching and test prep. It is hiring a remote Director of Marketing to own the marketing engine that brings families in nationwide. The role reports to the Chief Strategy Officer and manages about $2 million in annual marketing spend.

  • Deliver the annual lead plan, typically 20 to 30% growth, and meet lead-quality targets.
  • Report monthly on leads by channel, CAC and lead quality, and run a testing roadmap.
  • Set strategy across paid search and social, SEO and AEO, referrals, email, events, partnerships and affiliates.
  • Lead full-time, part-time and fractional staff and hold agencies accountable.
  • Run the marketing team on EOS, with Rocks, a scorecard, weekly L10s and issue resolution.

The role suits a metrics-driven leader who uses AI as a real part of the work. It includes quarterly team offsites and occasional travel. The posting lists a base salary of $100,000 to $120,000 plus a performance bonus, along with health, dental and life insurance and unlimited PTO.

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Sourced listing: this role is advertised on HelloCollege’s careers page (BambooHR). EOS Jobs isn’t the employer’s agent; apply directly with the company.